Many people would think that owning a courier franchise is a simple, easy way to make money. Unfortunately, it’s not quite that simple. It’s not simply a case of collecting, shipping and delivering a bunch of parcels. If you were the only employee, driving the only vehicle, and your route was only running between two or three small towns – maybe. Different vehicles, different drivers, different locations, and franchise standards makes for a very lucrative, but challenging opportunity
A courier franchise is a very profitable business opportunity. Buying into a solid, proven company, means that you access their market leverage. The group has a track record. The group is known for its services. The group covers a wide area, offering more possibilities to the customer. The group has been branded thoroughly over the years, saving you from having to do so. Being part of a group allows you to share in business generated by other branches, setting you up for a flying start.
You have to keep in mind that the group as a whole has established a standard you will have to adhere to. You will be expected, by both the group and the public, to perform in accordance to the existing track record. Remember that high standards in service delivery is part of the group’s marketing campaign, and a fortune is spent putting that message across. The perception was created to give them an edge in the market, but you as a franchise owner have to deliver on that promise in order to retain market leverage.
As the draw card for customer acquisition is service excellence, you will have to deliver on that promise, regardless of what could go wrong. The client pays to have a task executed, and you have to resolve any situations that may arise along the way. You have to be prepared to deal with vehicle breakdowns, delays in flight schedules, people getting sick, and drivers getting stuck in traffic.
The one advantage of being in such a demanding industry, is the high profitability. The fact that so many factors contribute to management stress, means that many people pass up on this opportunity, making it even more lucrative for those getting into it. The popularity of your courier franchise service is likely to grow, as more and more people opt for the time saving convenience it offers.
The ever increasing pace of business is bound to result in even more growth for the courier industry. And as a courier franchise service, you have to “outrun” the corporate world, and deliver documents before the next meeting. Businesses have come to depend on, and became accustomed to, the quick and timely delivery service. The expectations are high, but so are the rewards. Is it for you?